The Girl Standard

I'm in a ranty mood, so please bear with me.  Why is there such a high standard for girls in society?  Beauty and the Beast is a movie that tries to teach the essentials of looking inside a person, but the first word in the title is "beauty."  I love Disney and I love that movie, but if the roles were switched and Belle was the ugly character, imagine how different the movie would be.  Would it have the same appeal as it already does?  What about The Hunchback of Notredame? We know that the ugly character loses the girl in this movie/novel, but would there be as much sympathy towards Quasimoto if he were a she?  Even in Mary Shelley's novel, Frankenstein, the leading female character, Elizabeth, is described as beautiful.  In fact, all of the women with connections to the main characters are described as beautiful.  For whatever reason, this seems to make the characters more lovable.  Also, why is it that women need makeup while men don't?  Why do we have to cover up every single imperfection while a little imperfection in men is okay?  I know that there are things out there (movies, books, etc.) that are made to deal with this view that everybody has, but I don't think there's enough of it out there.  This is a problem dealt with throughout history and in every society, so I have a request for all of you reading this (boys included): Break the pattern.